Google Analytics Integration
Full GA4 eCommerce tracking from checkout. See where customers drop off and why.
Why Google Analytics?
Google Analytics 4 (GA4) is essential for understanding your checkout funnel. Dominate sends structured eCommerce events directly to GA4, giving you visibility into checkout performance without custom development. You see which checkout step has the highest drop-off rate, which payment methods customers select most, and how shipping options affect conversion.
Dominate's GA4 integration supports enhanced eCommerce measurement including begin_checkout, add_shipping_info, add_payment_info, and purchase events with full product-level detail. This data feeds GA4's built-in funnel exploration reports, letting you diagnose conversion issues in minutes instead of days. For merchants running Google Ads, GA4 checkout data also powers smart bidding strategies that optimize for actual purchases rather than page views.
Key Features
- GA4 enhanced eCommerce measurement
- Checkout funnel visualization
- Product-level event detail
- Feeds Google Ads smart bidding
- Drop-off rate analysis by checkout step
Supported Platforms
Google Analytics Questions
Does Dominate support GA4 enhanced eCommerce?
Yes. Dominate sends GA4 enhanced eCommerce events including begin_checkout, add_shipping_info, add_payment_info, and purchase with full product details.
Can I use this data for Google Ads bidding?
Yes. GA4 purchase events from Dominate Checkout can be imported into Google Ads to power smart bidding strategies that optimize for actual conversions.
Add Google Analytics to Your Checkout
Install Dominate Checkout in minutes. Google Analytics integration included. No per-integration fees.